Redbridge Council

This Has to Stop

Ending violence against women by equipping the community to tackle sexist behaviours.

 Amid the epidemic of violence against women and girls, Redbridge Council commissioned Social Engine with a borough-wide ambition to transform sexist behaviours. This Has To Stop challenges perpetrators, empowers residents and has created a new narrative. Informed by local evidence and behavioural insights, it goes way beyond traditional ‘awareness raising’ campaigns to alter the social norms and behaviours that perpetuate sexual harassment, fostering community-wide accountability.

As the first borough to impose fines for catcalling, the spotlight is on perpetrators, with local police and enforcement teams taking the message to every community. Training: for workers, students and voluntary groups has embedded the three steps everyone needs to know:

If you see harassment: distract him, support her, get help.

In the first year of the campaign alone, police data shows a 21% reduction in harassment in the borough.

This Has to Stop is more than a campaign - it’s a cultural intervention. It has shown what can be achieved when ambition, evidence-based strategy, and sustained commitment align to create safer environments for women and girls.

”Working in Redbridge, it makes me feel seen and respected to know that we are determined to make our borough safer for women.” Tiffany Beagle, Council worker