Social Engine helped RSCM develop membership and engagement
The Royal School of Church Music (RSCM)
RSCM has a proud history of supporting church music but like many organisations was facing declining membership and an ageing supporter base. They wanted to secure the future, enhancing the work, reinvigorating their volunteers and developing their marketing know-how. They appointed Social Engine to conduct research amongst their stakeholders and to develop a new brand and engagement strategy.
Getting the evidence
Our team ran a series of workshops with key stakeholders to consider the challenge from a range of perspectives. We combined this knowledge with a large-scale survey and one-to-one interviews to get a good picture of the issues and the solutions.
We analysed the data on the RSCM membership scheme – financial trends and customer insight – and considered these against brand objectives, identifying where the growth opportunities lay.
Creating a pathway
Our final strategy provides a clear route for RSCM to grow – it guides the charity on how to maximise the opportunities from digital advances, ensure that supporters can feel part of the charity success and how segmenting marketing can increase income and efficiency.
“It has been a very positive experience working with you and Toby on the project so far, and I’m really grateful for the quality, relational ease, critical honesty, multi-dimensional reading of the data, and thorough process that you have provided. It gives us an excellent base for doing the necessary work. We believe that this work could be transformative in unlocking the way we get our mission out.”
Andrew Reid, Chief Executive RSCM. September 2016