We work with organisations to enable them to connect more effectively with their customers.
From behavioural insight informed strategy to social research and strategic communications.
How can we help you?
In 2017 Social Engine were appointed to assist UWLSU with the development of their next strategic plan. The project involved identifying the evidence for Union priorities and creating a process to ensure the whole team could contribute and have buy-in to the emerging strategy. Avis worked alongside the senior team and the wider staff to bring creativity and rigour to the process, with the resulting strategy launched in January 2018.
“We’ve engaged Social Engine to support us as we end a successful strategy and try to work out what’s next. The results we’ve seen so far have been extraordinary. Avis and John have facilitated us to develop a genuinely exciting as ground-breaking new strategy with buy-in and understanding across all levels of the organisation. They bring all the skills you’d expect – expert knowledge of strategic process and frameworks, brilliant facilitation, professional and reliable. But in my experience the thing that’s really made the difference for us is their approach. Avis and John read people and organisations and work out what they specifically need at that moment in time to get them to progress. It’s this personal flexible approach that has led to excellent outcomes at UWLSU. Thank you Social Engine!”
Chief Executive, UWLSU
Since 2016 we have undertaken a number of different projects for Dogs Trust using research, behavioural insights and social marketing to help them refine their offer and connect more effectively with key audiences. We reviewed how they could work more effectively with local authorities, provide services to homeless dog owners and deliver key messages about how families can be dog smart. Our team brought an understanding of how behavioural insights can lead to better outcomes and we provided tailored advice and training to equip teams to use tackle problems using these techniques.
“I thought the training as excellent…it provided the right amount of insight and understanding at exactly the right time. We also enjoyed your delivery of the training which was engaging, humorous, clear and persuasive, but not pushy.”
Head of Campaigns, Dogs Trust
Social Engine have been supporting the Council to develop their use of behavioural science and social marketing. This work has involved training council staff across the organisation in their use to build capacity and capability and supporting the design and delivery of Randomised Controlled Trials to test the effectiveness of interventions. A successful RCT designed to encourage cititzens to access services online (‘channel shift’) led to a significant increase in online activity among the target group, saving the council £20,000 each year.
We continue to work closely with the Council through training, co-designing interventions and trials and supporting the development of insight-led programmes of work.
“Social Engine have provided us with outstanding support, from introductory workshops to supporting full scale randomised control trials. They bring engaging style with intellectual rigour and have really helped us make a significant difference to the way in which we interact with our customers. This has helped deliver tangible improvements to the work we do and genuine cashable benefits”
Customer Services Director, Essex County Council
In 2012 DH and DfE commissioned us to establish a new grant-making charity designed to improve lifeskills for school aged children. From establishing the legal framework, preparing policies and supporting the new trustees, our work has enabled this new organisation to start work on tackling alcohol related education for children.
“Without Avis and Toby there would be no LEAF…they set it up, established effective governance structures and ensured trustees were clear on their responsibilities and operating effectively.”
Lifeskills Education and Alcohol Foundation chair